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DEC 2021

行(xíng)業(yè) -

聖象成都(dōu)北(běi)富森(sēn) | 藝術(shù)x零售x咖啡x行(xín♠§g)業(yè)互聯

聖象成都(dōu)北(běi)富森(sēn)店(diàn)，地(dì)處∑ 繁茂時(shí)尚行(xíng)業(yè)商圈之中 >♦，在競争激烈的(de)行(xíng)業(yè)終端零售中，若想脫穎而出，則需要∞✘α£(yào)不(bù)同以往的(de)展廳空(kōng)間(jiān)設計(↑↑jì)模式。

随著(zhe)零售行(xíng)業(yè)的(de)不(bù)斷發展¶π變化(huà)，身(shēn)處新零售與β‍♣社交媒體(tǐ)時(shí)代，單一(yī)的(de₽↔♣)零售模式不(bù)在吸引消費(fèi)者的(dε♣e)需求。因此，讓消費(fèi)者擁有(yǒu)便捷多(duō)層的(de)消費♠ (fèi)體(tǐ)驗變得(de)尤為(wèi)重要(yào)。


POWER DEKOR Chengdu North Fusen-noble Ho₹$use is located in a bustling fashion indust→λ∞ry business district. In the >±§fiercely competitive industry of terminal λφretail, if you want to stand out, you need a difλ&ferent exhibition hall space de☆∑​λsign model from the pa→∏ §st.

With the continuous development and change'♣✘s of the retail industry, in t®®"he era of new retail and social media, a single♠&γ✘ retail model is no longe™•r attractive to consumer demand.Therefo≈₹ ™re, it is particularly important to provide ∏↕>λconsumers with a convenient <∏αand multi-layered consumption experience.


PROJECT -

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嘗試從(cóng)餐飲、零售、藝術(shù)、展覽等多(du​σ♦Ωō)層商業(yè)業(yè)态的(de)空(kōng)間(€'±∏jiān)聯動融合，以流暢自(zì)然的(deφ"™α)方式帶領消費(fèi)者一(yī)起去(qù)探索藝術(shù)、商業(yè)與空≈β≤±(kōng)間(jiān)的(de)關系₽‌，成為(wèi)在溝通(tōng) 與創作(zuò)初期交涉最多(duō)的(de)話(huà)題•‌。


Attempting to integrate the spaγ₽↕₹tial linkage of multiple comme>₹≤ rcial formats such as catering, r$π♣etail, art, and exhibitions, and §‌leading consumers to explor₩φπe the relationship between art, commerce, and<λ¶ space in a smooth and natural way, has become→γ the most discussed topi↑±c in the early stages of comm♠×€unication and creati∞≠on.


多(duō)元複合

多(duō)業(yè)态聯動融合

——


聖象地(dì)闆成都(dōu)北(běi)富森(sēn)店(diàn)與瑞幸咖•¥啡聯結，增加了(le)空(kōng)間(jiān)體(tǐ)驗的(de)豐≥★ε​富性，營造出特色鮮明(míng)的(de)複合型展廳®φ☆。以咖啡切入零售空(kōng)間(jiān)，

将“客流”進一(yī)步轉化(huà)為(wèi)“客留”，使得(de)咖啡場(c<αhǎng)景服務于品牌，場(chǎng)景得(de)以連接與打通(tōng)，勢必将λ$₹讓品牌與消費(fèi)者心理(lǐ)創建起更加緊密的(de)鏈接。


The connection between the ¥∞γChengdu North Fusen-noble House a♥♥∏♥nd Luckin Coffee on the POWER DEKOR enhanc∞λes the richness of the spatial experience®₩ and creates a distinc∞☆δγtive composite exhibition hall.By enteri₽$£ng the retail space with coffee and further t♠↑¶∑ransforming "customer flow" into "custome✔™✔€r retention", the coffee ​≠★‍scene serves the brand, a ♥∑nd the scene can be connected and co₽λ&εnnected, which will inevitab↓ ™ly create a closer connect↑★♣↔ion between the brand and cons♣Ω umer psychology.


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    內(nèi)容與形式的(de)結合

    産品序列感結構的(de)搭建

    ——


    序列感結構的(de)模塊化(huà)是(shì)消費(fèi)者與産品接™ε觸的(de)重要(yào)方式之一(yī)，構建功能(néng)模塊與形式美(₹©¥¶měi)感的(de)表現(xiàn)中尋找平衡點，使模塊化(hu♦←∑à)骨骼在不(bù)同區(qū)域內(nèi)“各司" 其職”。


    The modularization of sequence struc₹ ture is one of the important ways for consumers×→↕← to interact with products,Strive to fi∞∑nd a balance between building 

    functional modules and expressin×÷εg formal aesthetics, Enable modular bones‍γ≥• to perform their respective r₹↑®↔oles in different areas.



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    共性與個(gè)性在空(kōng)間(jiān)中肆意流動延伸，感知(zhī)δ★亦在此被無限放(fàng)大(dà)擴展開(kāi)來(lái)。

    Commonality and individuality flow and exteε₽δnd freely in space, and perception ♣₽✘is also infinitely ampli↓←±₽fied and expanded here.


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    內(nèi)容與形式的(de)結合

    産品序列感結構的(de)搭建

    ——


    序列感結構的(de)模塊化(huà)是(shì)消費(fèi)者與産品接觸的(de)≥ >重要(yào)方式之一(yī)，構建功能(néng)模塊與形式美(m₽ ☆×ěi)感的(de)表現(xiàn)中尋找平衡點，使模塊化(huà)骨骼在不(b∏↔ ù)同區(qū)域內(nèi)“各司其職”。


    The modularization of sequence s ® tructure is one of the important ways for consu ♣mers to interact with products,St¶★rive to find a balance between building 

    functional modules and expre ™ssing formal aesthetics, En≥£able modular bones to perfo&γ≈rm their respective roles in diff"'☆erent areas.


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      Homelegend國(guó)際高(gāo)端私享品牌

      以“私享”之名，重新定義時(shí)代新高(gāo)端


      ——


      聖象地(dì)闆作(zuò)為(wèi)地(dì)闆行(xíng)業(yè←≈&)的(de)領頭羊，一(yī)直堅持“中西(★ xī)合璧”的(de)創新之路(lù)，“融合”之風(fē¶∞ng)與個(gè)性潮流的(de)設計(jì)理(lǐ)念。旗₽ ±下(xià)更是(shì)擁有(yǒu)如β®(rú)Homelegend等國(guó)際化(huà)高(gāo)∏γ✘端品牌。


      As a leader in the floor×∏σαing industry, POWER DEKOR flooring has ↓≈≤always adhered to the innova←δtive path of "combining Chinese ‍♠↔and Western elements", the design conc♠<‍ept of "integrating" with÷>•☆ personalized trends. It als↔εo owns international high-en±¥Ωδd brands such as Homelegend.


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      靜(jìng)谧之地(dì)

      靈感創想，生(shēng)活萬象

      ——


      聖靈感來(lái)自(zì)德國(guó)黑(hēi)森(sēn)林(lín)，意在®£将樓梯打造成穿梭在林(lín)間(jiān$π δ)的(de)棧道(dào)。

      自(zì)上(shàng)而下(xià)‌↓♦的(de)大(dà)闆展示模塊與縱向延伸的(de)÷∏ LED屏幕并列其間(jiān)，猶如(rú)林(lín)間(jiān)密林(lín)，鏈接著(zhe)不≠∞>♠(bù)同場(chǎng)域空(kōng)間δδ ™(jiān)，相(xiàng)互共通(tōng)，混合與交叉。


      Inspired by the Black F®♥ orest of Germany, the intention is to ♣★§create a staircase as a boa™↕Ωrdwalk weaving through the forestThe ‍¶top-down display module of the large bo≈‍✔ard is parallel to the vertically e£β€&xtended LED screen,Like a dense forest in the $ε≥₽forest, it connects d ♥λifferent fields and spac↕ ™es, sharing, mixing, and crossing with each oth €er.


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      流動的(de)空(kōng)間(jiān)

      情感對(duì)話(huà)

      ——


      空(kōng)間(jiān)的(de)流動性對(duì)于整個(gè)空(kōng)間(ji‌ ≠ān)體(tǐ)驗具有(yǒu)至關重要(yào)的(deγ→)作(zuò)用(yòng)。

      精心設計(jì)了(le)每塊區(qū)域，确保每個(g™£¶è)空(kōng)間(jiān)都(dōu)能(néng)吸引消費↕> (fèi)者的(de)探索欲，引導其在空(kōng)間(jiān)中穿梭流動間(jiān)Ω∏↓發現(xiàn)新奇之處。


      The fluidity of spac≈&e plays a crucial role in the overaλφ✔ll spatial experience.

      Carefully designed each®☆γ> area to ensure that each space can₽σ♦≥ attract consumers'πλ±φ; curiosity for exploration, Guide it to shuttle through spacα∏©$e and discover novelty →₹in its flow.


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      以環保為(wèi)主題的(de)藝術(shù)木(mù)門(mén)展示區(≈ qū)，通(tōng)過不(bù)同材質搭配，增加空(kōn∏®÷σg)間(jiān)的(de)層次，再增加了(le)一(yī)些(xiē)燈球、白(bái)石小(¶φxiǎo)道(dào)具，

      即刻與周邊氛圍營造聯動打造一(yī)個(gè)強體(tǐ)驗感的(β de)場(chǎng)域，讓集中展示不(bù)再單調乏味。


      The artistic wooden door display area with the th ÷•₩eme of environmental protec←→tion uses different materials to increase t₹∞•↕he level of the space±® $, and also adds some light ball×↑∞δs and white stone props.It instantly cre'≤₽↑ates a linkage with the surrounding atmosphere"<"♠ to create a field with a strong ≤φ<sense of experience, ←↓α₽making centralized displa©∞y no longer monotonous.

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        人(rén)與物(wù)的(de)對(duì)話(huà)

        塑造精緻氛圍感

        ——


        品牌基因在空(kōng)間(jiān)中的(de)運用(yòng)，不(≈$δ∞bù)斷地(dì)激發出消費(fèi)者的(de)視(sγ↔≈hì)覺反差感。

        引起注意力的(de)同時(shí)，不(≈↔↑πbù)斷傳遞著(zhe)品牌自(zì)身(shēn)理(lǐ)念與文(w₩★♠®én)化(huà)審美(měi)。


        The application of brand genes i €© n space constantly stim&≤'ulates consumers' visualcontrast. While attrδ‌acting attention, it constantly conveys the brand'♠§"₽s own philosophyand cultural ae₽★Ω<sthetics.


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          通(tōng)過空(kōng)間(jiān)視(shì)覺設計(jì)呈現(☆₩$xiàn)聖象品牌的(de)精緻感，制(zhì)造感官好(>§↓hǎo)奇與刺激，将聖象品牌理(lǐ)念植入到(dào)這(zh>♦‍è)種“體(tǐ)驗感”中，營造出年(nián)輕化(huà)、₹> ♦內(nèi)容化(huà)、時(shí)尚化(huà)的(de)氛圍感，讓品牌根植到(d♦♣☆&ào)消費(fèi)者心中。


          Presenting the exquisite sense of•₹®✔ the Holy Elephant brand throug¶∞☆±h spatial visual design,Creating sensor₽¥≤λy curiosity and stim®£↕ulation, embedding the brand conceptλγλα of the POWER DEKOR  into this "sense of ex₩$¶perience",Create a youthful, content ÷"oriented, and fashionable a←₹tmosphere, so that the brand×→ can be rooted in the hearts of consu₽∑mers.

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          藝術(shù)展陳空(kōng)間(jiān)成為∏₹© (wèi)極具視(shì)覺吸引力的(de)存在，仿若開(kāi)啓一(yī)€™←段和(hé)藝術(shù)的(de)對(duì)話™≥(huà)......

          利落簡潔的(de)空(kōng)間(jiān)線條，保證了(le)展•✔陳空(kōng)間(jiān)格局的(de)規整性，同時(shí)φσγ讓産品陳列猶如(rú)藝術(shù)品般，以© •更加純粹的(de)方式呈現(xiàn)。


          The art exhibition space has be÷​come a visually appealing presenceε≠&σ , as if opening a dialogue with a>♦ >rt......

          The clean and concise spatial lines ensure the ®® regularity of the exhibition space patte↓"rn,At the same time, make the product disp&α∞lay like a work of art, present↓ ing it in a more pureΩ"₩β way.


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